Excellence is a talent or quality practiced by an individual, team or organization where ordinary standards are surpassed … enhancing or refining a newly acquired skill or to maintain one’s skill-level. Excellence is the act of rehearsing a behavior over and over, or engaging in an activity again and again, for the purpose of its improvement or mastery cannot be achieved. In Greek, the verb [practice] “πράσσω” (prasso), means “to achieve, bring about, effect [or] accomplish.”
Excellence occurs when someone diligently practices to maintain a regular schedule to “hone their craft.” Some people can improve on a particular activity faster than others. And given that practice is merely the reinforcement of actions that serve to generate an outcome or outcomes, it is believed that by improving the type of practice, one can, in turn, generate results at a faster rate.
How well one improves with practice depends on several factors, such as the frequency it is engaged in, and the type of feedback that is available for improvement. If feedback is not available (either from an instructor or from self-reference to an information source), then the practice tends to be ineffective or even detrimental to learning. And if one does not practice often enough, reinforcement fades, and he or she is likely to forget what was learned. Therefore, practice is often scheduled at regular intervals, to ensure enough of it is performed to reach one’s training objectives.
Web developers would see excellence with a regular work schedule by following the workflow while regularly advancing their knowledge outside of work by experimenting to find new ways to apply skills they already know and also: analyzing production websites to understand their operation, listening to podcasts, following RSS and twitter feeds, reading industry-related articles and attending users group meetings and annual conferences. With these practices outside of work, one could possibly have and “a-ha” moment by discovering something new.
Author Roberto Moretti has identified five key processes that make for efficient practice, namely:
• Identification — building an awareness of what you are practicing to ensure you know how to do it perfectly.
• Isolation — the selection and focusing on something that is the proper size for one’s focus to process and execute with a high degree of perfection.
• Reinforcement — the action of consistently and continuously repeating the above-selected action so it becomes autonomous (functioning independently).
• Integration — the practicing of interrelated actions either one after each other or together to construct and train in more complex actions or sequences of actions.
• Escalation — consistently selecting new practice material congruent (agreeing) with one’s goals in skill acquisition as previous material is mastered.


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